The function of colorful carton packaging

With the development of e-commerce, more and more merchants’ products will be packaged in colorful cartons. As the “clothes” of the product, color carton packaging has the characteristics of light weight, easy to carry, wide sources of raw materials, etc., and can have a visual impact on consumers. With the development of technology, now the color carton packaging also increases the difficulty and cost of counterfeiting, to eliminate possible counterfeiting events.

Color carton packaging has two functions:

1. protection function.

Protection of goods, first of all, the basic function of color carton packaging is to protect the function. Now e-commerce is in full swing, derived from the courier industry needs to transport and handle products. Although there are products courier packaging, but irregular goods in the early courier packaging is easy to be damaged by collision. But if the product outside the color carton packaging for protection, if the product is fixed in the color box, there will be no product damage.

2. Sales function.

Sales function is to meet the psychological needs of people, but also a display function. Through the special environment of e-commerce store merchandise display, the effect of the product is displayed, and then with the beautification function of the packaging, the characteristics of the product are displayed as much as possible to arouse the desire to buy. The color box has been deeply integrated with the goods and plays an increasingly important role in the successful sales of the products. When packaging goods with box-like design and beautifully printed color boxes, the visual impact is stronger and it is easier to stimulate consumers’ desire to buy.

In addition to seeking innovation in structure, decoration and functional design to enhance interaction with consumption, color boxes should also be innovative in processing technology and techniques, including hot stamping, embossing, partial glazing and other process links to further enhance the attractiveness of folding color boxes. For enterprises that need color carton packaging, they need to pay attention to new technologies and invest according to their own business needs to provide more distinctive folding color boxes for their brands.

Due to the fierce competition in domestic and international markets, the value and added value of the products, as well as the external image of the products play an increasingly important role in marketing, and more and more enterprises are aware of the importance of color carton packaging for brand promotion. In a word, the colorful carton packaging of goods will make a good impression of your products in the minds of consumers.

But if you want to buy good quality cartons, it is best to choose some more formal and influential enterprises. The quality of products produced by such enterprises will be more secure.

Suneco box is a reliable supplier located in Qingdao China.

Colorful carton packaging helps attract consumers

Carton packaging was first created to protect goods, and then the main function of cartons was gradually grabbed by aesthetics. The beautification of commodity packaging is actually decorating the life of consumers. Therefore, a creative, eye-catching and novel carton packaging can also make the product more competitive. Business looks at the product and the packaging. This is one of the reasons why colorful carton packaging wins the recognition of enterprises.

As an indispensable part of modern logistics, cardboard boxes bear the important responsibility of holding, maintaining goods and aesthetics. Not only that, it can be recycled to save money. And it can be made into various styles. No matter the size, there are big fruit boxes and small and delicate jewelry boxes, you can see the shadow of cartons. Nowadays, many shopping malls including clothing stores are wrapped in paper, which is good for the environment.

Colorful boxes have many important pulling effects on products, especially in stores. Products with “eye-catching” function will undoubtedly be the first thing that consumers can notice. Therefore, small and medium-sized enterprises with local characteristics need to build a packaging design system suitable for their own characteristics under the influence of limited investment, relying on the market terminal and limited publicity and promotion, and finally form a strong visual attraction and sales force in the terminal where they first contact consumers.

Colorful carton packaging can not only play a role in stores, but also in e-commerce. Based on the concept of interactive packaging design, a new packaging design model has been established that can improve user experience. For example, cute printed animals, but preferably with pictures related to your brand or product. For example, something new, a cute print, something fun. This way customers will increase their good feeling about the goods and won’t be too disappointed to get the delivery at first sight. Some of them will even share it with their friends.